Gordon Hull sends us this guest post:
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Writing at the Atlantic, Ian Bogost develops the concept of “hyperwork” to describe the constantly-on conditions of work in contemporary society. The gist of the argument is that we (technology users, anyway) are overworked because we are doing a lot of jobs. As he puts it, “No matter what job you have, you probably have countless other jobs as well. Marketing and public communications were once centralized, now every division needs a social media presence, and maybe even a website to develop and manage. Thanks to Oracle and SAP, everyone is a part-time accountant and procurement specialist. Thanks to Oracle and Google Analytics, everyone is a part-time analyst.” And that’s before we get to try to manage email. Most of these extra jobs aren’t paid, but the loss of money is not nearly alarming as the loss of time.
At Cyborgology, my colleague Robin James takes up one point that Bogost does not make: that the new jobs we are all working are, by and large, traditionally jobs held by women or other minorities, for which traditionally “feminine” attributes of caring and nurturing are useful. She wonders aloud whether the phenomena of hyperwork will thus alter our notions of femininity.
Another point to which Bogost gestures but that needs more emphasis relates to what Tiziana Terranova, Paolo Virno, Franco Berardi, Antonio Negri and others of the Italian “autonomist” school of thought call “cognitive capitalism,” which is basically a Marxist interpretation and critique of the “net economy.”
