By Gordon Hull
A little more than a year ago, I floated a version of the thesis that Big Data functions as a form of capitalist accumulation by dispossession. “Accumulation by Dispossession” is David Harvey’s term for what Marx called “primitive accumulation,” and the basic idea is that capital has to extract value from individuals in a way that pushes them into its system of value extraction. It does that by depriving them of other sources of value. For example, the enclosure laws in 16th-Century England served to dispossess commoners and small-scale farmers of the ability to subsist off the land, and so thrust them, “free” into the urban labor pool. Absent this initial dispossession, the formation of the urban market in “free labor” would have been impossible. My argument focused on the dispossession of preferences, and was that data analytics function to deprive us of the capacity to form and express preferences outside of the logic of capitalist markets. That is significant because the more our “preferences” are restricted to those things that we can buy, the more our lives are determined by market logic – and the more things that exceed market logic become invisible. We are dispossessed of the ability to imagine life differently.
So. Back to Facebook. A recent piece by Sam Biddle in the Intercept, based on a leaked internal FB document, suggests that Facebook is deeply engaged in exactly this process. According to Biddle:
